Write in a {{tone}} tone. Build a local SEO strategy for a pet-care business targeting brand managers in a specific area. Cover: Google Business Profile optimization, local keyword strategy, local content creation, citation and directory strategy, review generation system, local link building, and measurement and reporting. Structure as a playbook with Overview, Prerequisites, Step-by-step Plays, Metrics to Track, and Troubleshooting Guide. Maximum 1200 words.