Create a local SEO playbook in a {{tone}} tone for {{target_audience}} in {{geographic_area}}, with the goal to {{goal}}. Include: Overview, Prerequisites, Step-by-step Plays (GBP optimization, local keyword strategy, content creation, citations, reviews, link building, measurement), Metrics to Track, and Troubleshooting Guide. Keep under 1500 words. Use plain language. If uncertain about a data point, skip it. Paste any relevant background information after these instructions before running.