Write a brand identity guide in a {{tone}} tone for {{target_audience}}, aligned with the brand's goal to {{goal}} and a {{visual_style}} visual direction. The brand personality is conversational. Every recommendation must be specific to {{target_audience}} and actionable for e-commerce store owners. Output structure:
- Brand Strategy Foundation: mission, vision, 5 values, promise, positioning statement
- Visual Identity System: logo specs, color palette (HEX/RGB/CMYK/Pantone, 60-30-10 rule, WCAG AA), typography (typefaces, scale, web font strategy)
- Brand Voice & Messaging: 4 voice attributes, tone spectrum, key messaging, language do's and don'ts
- Photography & Imagery: photo style, image treatment, illustration and icon style
- Application Examples: business card, email signature, social media, letterhead, website header/footer
Use headers (##), subheaders (###), and bullet points. Bold key terms. Maximum 1800 words.