Write an ASO strategy playbook in a {{tone}} tone for {{target_audience}} in the {{industry}} industry. The app is a habit tracker. The primary goal is {{goal}}. The playbook must include sections: Overview, Prerequisites, Step-by-step Plays, Metrics to Track, and Troubleshooting Guide. Every recommendation must be specific to the industry and target audience. All keyword data must be based on realistic estimates. If a data point cannot be confidently estimated, skip that section. Maximum 1800 words. Paste any relevant background information after these instructions before running.